The vision
Risks and benefits, side by side
Imagine psychedelic-informed police officers visiting classrooms and talking to students about the real risks and benefits of psychedelics: truth and facts, without hype or fear.
Public education is critically needed as psychedelics move into society, especially for young people. This campaign has the potential to scale and reach millions.
From the makers of What a Trip
Launching with the Rick Doblin film
Truth Not D.A.R.E. is the public education campaign for What a Trip: The Rick Doblin Story, a documentary 12 years in the making about Rick Doblin and the decades-long effort to bring psychedelics back as tools for healing.
The campaign will bring honest psychedelic education to screenings, classrooms and communities alongside the film's release.
Sign up to get involved
Please get in touch if you're interested in helping to develop this, or to hear when we launch.